Monthly Recurring Revenue
MRR
ARR
Active Customers
Churn Rate
ARPU
LTV:CAC
MRR Waterfall
How MRR changed this month
MRR Movement
Revenue changes by category over time
Customer Health
Distribution across 1,284 customers
228
Customers at Risk
64
Expansion Opportunities
33
Recently Churned
Activity
Latest events
New Enterprise subscription
Grace Kim (NovaLogic AI) upgraded to Enterprise plan
Payment received
$499.00 from Marcus Rivera (Nexus Tech)
Customer churned
Alex Foster (BrightPath) canceled Growth plan
Failed payment alert
Payment failed for Hannah Brooks (Sidecar Co)
MRR milestone reached
Monthly recurring revenue crossed $127,000
New trial started
Oscar Mendez (Atlas CRM) started Growth trial
Plan upgrade
Lina Patel (Quantum SaaS) upgraded from Starter to Growth
Integration synced
Stripe data sync completed — 1,284 customers imported
Insights
MRR is trending 12% above forecast this quarter
Churn rate dropped to 3.2% — lowest in 6 months
Enterprise segment grew 18% MoM
3 accounts flagged for contraction risk next month
MRR Trend
12-month trajectory