3

Experiments

Track A/B test experiments and their impact on conversion and revenue

Active Experiments

4

+2%vs last month

Completed

5

+3%vs last month

Avg Lift

+59.2%

+4.2%vs last quarter

Revenue Impact

+$21,907

+12.5%est. monthly
Pricing Page Redesign
active
A simplified pricing page with fewer tiers will increase trial-to-paid conversion by 12%
ConversionTraffic: 50/50

Variant A (Control)

8.4%

Variant B

10.2%

Confidence87%
x
Lift+21.4%
Started Jun 15, 202654 days
Onboarding Flow V2
active
A guided onboarding wizard will improve 7-day retention by 15%
RetentionTraffic: 50/50

Variant A (Control)

62.1%

Variant B

68.5%

Confidence72%
x
Lift+10.3%
Started Jul 1, 202638 days
Social Proof Banner
active
Adding customer count banner will increase signup rate by 8%
ConversionTraffic: 50/50

Variant A (Control)

4.1%

Variant B

4.5%

Confidence45%
x
Lift+9.8%
Started Jul 20, 202619 days
Help Center Redesign
active
An AI-powered help center will reduce support tickets by 25%
EngagementTraffic: 50/50

Variant A (Control)

12.4%

Variant B

9.1%

Confidence68%
x
Lift-26.6%
Started Jul 5, 202634 days