Industry Benchmarks
See how your metrics compare to industry standards
MRR Growth
Above Avg8.2%
72th percentile72%
x
Median: 5.5%Top 25%: 10%
Gross Churn
Average3.2%
55th percentile55%
x
Median: 3.5%Top 25%: 2%
Net Revenue Retention
Above Avg112%
68th percentile68%
x
Median: 105%Top 25%: 120%
LTV:CAC
Above Avg3.5x
62th percentile62%
x
Median: 3xTop 25%: 5x
Payback Period
Average9months
58th percentile58%
x
Median: 11monthsTop 25%: 6months
Quick Ratio
Above Avg3.2
65th percentile65%
x
Median: 2.5Top 25%: 4
Rule of 40
Above Avg52
78th percentile78%
x
Median: 35Top 25%: 50
Magic Number
Average0.8
60th percentile60%
x
Median: 0.7Top 25%: 1
Comparison Summary
Your metrics vs industry benchmarks at a glance
| Metric | Your Value | Median | Top Quartile | Percentile | Status |
|---|---|---|---|---|---|
| MRR Growth | 8.2% | 5.5% | 10% | P72 | Above |
| Gross Churn | 3.2% | 3.5% | 2% | P55 | Average |
| Net Revenue Retention | 112% | 105% | 120% | P68 | Above |
| LTV:CAC | 3.5x | 3x | 5x | P62 | Above |
| Payback Period | 9months | 11months | 6months | P58 | Average |
| Quick Ratio | 3.2 | 2.5 | 4 | P65 | Above |
| Rule of 40 | 52 | 35 | 50 | P78 | Above |
| Magic Number | 0.8 | 0.7 | 1 | P60 | Average |