Unit Economics
Customer lifetime value, acquisition cost, and efficiency metrics
LTV
$3,100
Average customer lifetime value
Benchmark: Good > $2,500
CAC
$892
Customer acquisition cost
Benchmark: Good < $1,000
LTV:CAC
3.5x
Lifetime value to acquisition cost ratio
Benchmark: Good > 3x
Payback Period
9 months
Months to recover CAC
Benchmark: Good < 12
Magic Number
0.8
Net new ARR / prior quarter S&M spend
Benchmark: Good > 0.75
Burn Multiple
1.4
Net burn / net new ARR
Benchmark: Good < 2
CAC by Channel
Customer acquisition cost breakdown by marketing channel
Organic Search
$438
42 customers · $18,400 spend
Paid Ads
$1146
28 customers · $32,100 spend
Content Marketing
$533
24 customers · $12,800 spend
Referrals
$311
18 customers · $5,600 spend
Events & Webinars
$1014
14 customers · $14,200 spend