LTV Analysis
Customer lifetime value breakdown and factor analysis
Overall Lifetime Value
$3,100
6.1%vs last quarter
LTV
$3,100
Up 6.1%
CAC
$892
Down 3.2%
LTV:CAC Ratio
3.5x
Above 3x target
Payback Period
9 mo
Under 12mo target
LTV by Plan
Lifetime value per subscription tier
LTV by Cohort
How LTV evolves over customer lifetime (months 1-24)
LTV Distribution
Number of customers in each LTV bucket
Factors Affecting LTV
Correlation between factors and customer lifetime value
| Factor | Correlation | Impact |
|---|---|---|
| Feature Adoption | +0.82 | Positive |
| Support Interactions | -0.34 | Negative |
| Engagement Score | +0.76 | Positive |
| Plan Tier | +0.68 | Positive |
| Industry (SaaS) | +0.45 | Positive |
| Company Size | +0.52 | Positive |
| Integration Count | +0.61 | Positive |
| Days Since Last Login | -0.71 | Negative |
Segment Comparison
LTV metrics across customer segments
SMB
3.0x LTV:CACLTV
$1,850
CAC
$620
Mid-Market
4.3x LTV:CACLTV
$4,200
CAC
$980
Enterprise
5.3x LTV:CACLTV
$12,800
CAC
$2,400