Customer Journey
Visualize and optimize the customer journey from awareness to advocacy
Awareness
12,400
Trial
4,240
Activation
2,650
Adoption
1,930
Expansion
1,284
Advocacy
490
Avg Time to Value
4.8 days
Activation Rate
72.8%
Expansion Rate
38.2%
Advocacy Score
8.4
Visitor lands on homepage or blog
Downloads whitepaper or case study
Creates free trial account
First login after account creation
Completes onboarding wizard
Uses primary product feature
Sends first team invitation
Connects first third-party integration
Upgrades from trial or starter plan
Submits NPS score of 9 or higher
Sends first referral invitation
| Segment | Avg Time to Value | Activation Rate | Expansion Rate | Common Drop-Off |
|---|---|---|---|---|
| Enterprise | 8.2 days | 82% | 45% | Onboarding |
| Mid-Market | 5.4 days | 78% | 38% | Activation |
| Startup | 3.1 days | 71% | 28% | Trial |
| Solopreneur | 1.8 days | 65% | 12% | Trial |
| Agency | 6.7 days | 74% | 42% | Adoption |
Key Insights
Customers who complete onboarding within 48hrs have 2.3x higher LTV
Team invite within first week correlates with 68% lower churn risk
Integration setup is the #1 predictor of expansion revenue
Trial-to-activation drop-off increased 4% this quarter — investigate onboarding flow